Home
LGBTQ+ alert

LGBTQ+ alert

Problem

Harassment is suppressed, covered up, and downplayed even in societies with functioning democratic institutions.

Being part of the LGBTQ+ community often means dealing with prejudice and harassment from childhood on, bullying can range from verbal abuse, such as name-calling, to life-threatening physical assault. And Even if young people escape physical violence, the effects of bullying can be psychologically devastating.

For many people, the figures continue to reflect an alarming everyday reality: living with the fear of being harassed or attacked just for being who they are.

Potential Solution

I leveraged data throughout the entire process, to create an awareness campaign, and design an end to an end mobile App, which aims to give a voice to the victims, create a safer environment for the LGBTQ+ community and aid better communication between these communities.

The app is also connected to a hotline, a confidential resource available via online chat and by phone, to speak with someone already trained to help the victims who have experienced some public misconduct, including sexual harassment and bullying.

UX Research

Research Goals

.Research enables me to dig deep into my understanding of users - not only their immediate frustrations, but also their hopes, fears, abilities, limitations, reasoning, and goals. And more importantly, locate the issue. It lays essential foundations for creating solutions in later stages.

.To ensure the research stays on track and better guide the responsive website design later, it is important to create a research plan before diving into the research phase. I listed research goals, research questions, assumptions, methodologies, participants, and timeline in my research plan.

Primary Research

Survey: Harassment towards the LGBTQ+ Community

survey_1_2aEPst3D5J.pdf...survey_1_2_Pez5T66sYO.pdf...

Secondary Research

Organization Interviews

User Interviews

interview_gay_brandenburg...maneo_pm_190507r_maneo_re...

Key Insights

The findings show that people get harassed at least once a month.

Sexual Harassment can be shown in many different ways: Unwanted physical contact, suggestive remarks, staring or leering, invasion of personal space, unwanted comments on dress or appearance, and jokes of a sexual nature.

To avoid harassment, most of the victims rather avoid certain streets, and certain people and not wear certain clothes.

Areas of focus: Neuköln and Kreuzberg.

Persona

Creating “Betty Chams” persona for the app's UX design is crucial as it helps me understand the target user's needs, motivations, and pain points, allowing me to design a more intuitive and user-friendly experience tailored to their specific requirements.

Affinity Map

The affinity Map helps me organize and analyze user research data effectively. By visually clustering related insights, observations, and ideas, the affinity map enables the identification of patterns and connections that might otherwise go unnoticed, it helps guide the design process, ensuring that the resulting app addresses the most critical user concerns.

User Flow

User flow visualizes the step-by-step journey users take within an app, enabling designers to identify and optimize the user experience for smooth and intuitive navigation.

Navigation Map

A navigation map is a vital tool in UX design that visually depicts the app's structure and navigation pathways. It ensures a logical and intuitive user experience by mapping out relationships between screens and optimizing the arrangement of content. The navigation map facilitates collaboration and shared understanding among designers, developers, and stakeholders. By considering the overall navigation flow, designers can create a seamless and user-friendly app experience that aligns with user expectations, increasing engagement and satisfaction.

UI Brand Guidelines

About

Introducing a groundbreaking app designed to ensure the safety and well-being of LGBTQ+ individuals in the streets of Berlin.

The app aims to combat harassment by providing immediate access to help and support through partnerships with reputable organizations. In times of distress, victims can reach out to these contacts for assistance and guidance. Additionally, the app features a user-friendly map displaying two distinct pins: risky areas and safe areas.

This intuitive visual aid empowers users to navigate the city confidently, avoiding potential dangers and seeking refuge in secure locations. Together, let's foster a safer environment and promote inclusivity for everyone in Berlin's LGBTQ+ community with an innovative app.

Logo

The logo incorporates a synthesis of symbolic elements to convey its purpose effectively. It combines a pin, representing geographical referencing, with a 'plus' sign, denoting emergency assistance, and a shield, symbolizing protection. Furthermore, the logo incorporates a palette derived from various Pride flags, incorporating soft colors.

Brand Colors

LGBTQ+alert app embraces a sophisticated and professional brand color palette that combines shades of purple, pink, and blue. The selection of these colors represents our commitment to inclusivity, creativity, and a sense of calm and trust. The harmonious blend of purple, pink, and blue evokes a modern and elegant aesthetic, while also symbolizing diversity, empowerment, and a vibrant spirit. These carefully chosen colors not only enhance the visual appeal of our app but also reinforce its purpose of providing a safe and welcoming space for the LGBTQ+ community.