Labib

Problem

The environment is facing significant challenges such as pollution, deforestation, and climate change. Many individuals and communities want to contribute to environmental preservation but face obstacles such as:

• Lack of awareness: People struggle to access reliable and up-to-date information about environmental issues.

• Limited resources: Financial constraints and a lack of accessible eco-friendly options hinder their ability to make a significant impact.

• Fragmented efforts: Coordination and collaboration among environmental organizations are often limited, leading to duplication of efforts and a lack of collective impact.

Potential Solution

The proposed eco-friendly app aims to address environmental challenges by providing a comprehensive platform that enables individuals and communities to make a positive environmental impact. The app will feature a news and information hub to keep users informed, a donation and fundraising platform for supporting environmental causes, an online shop for eco-friendly products, event coordination and volunteering opportunities, and collaboration and networking functionalities. By combining these features, the app will empower users to take informed action, support environmental initiatives, connect with like-minded individuals and organizations, and contribute meaningfully to environmental causes.

UX Research

Research Goals

The research for the eco-friendly app will focus on understanding user needs and preferences, assessing awareness and knowledge, examining user engagement and motivation, evaluating financial viability, conducting market analysis, and assessing the impact of the app. By setting these research goals, valuable insights can be gathered to inform app development, improve features, optimize user experience, and evaluate the app's success in achieving its objectives and making a positive environmental impact

Primary Research

Survey

Secondary Research

Potential user interview, one on one

Key Insights

The survey and interview findings indicate a high level of concern and interest among the target audience for environmental causes. Users actively seek information, feel well-informed about local challenges, and show potential for fundraising and donations. They are likely to use a mobile app for environmental causes and participate in events. Integration of an online shop for eco-friendly products and networking features aligns with user preferences. These insights guide the app's design, ensuring it effectively engages users, promotes environmental causes, and addresses their needs and preferences

Persona

“Sara Bouni” is the persona created for this app, which helps me understand the target users, make user-centered decisions, and ensure your app meets their needs effectively. It drives empathy, guides design choices for the app.

Affinity Map

This affinity map helps organize and categorize research insights, enabling me to identify patterns and prioritize areas of focus for the app development. It promotes collaboration and ensures the app aligns with user needs, enhancing the overall user experience.

User Flow

This is the sequence of steps that users follow within an app to accomplish tasks or goals. It maps out the logical progression and interactions, ensuring a smooth and intuitive user experience. User flows are essential for designing user-friendly interfaces and guiding users towards their objectives efficiently.

Navigation Map

This Navigation map provides a visual representation of the app's structure and how different screens and sections are interconnected. It shows the hierarchy of content and the flow of user navigation within the app. A navigation map is crucial for designing intuitive and user-friendly app experiences as it helps ensure that users can easily find the information or features they need and navigate between different sections seamlessly.

UI Brand Guidelines

About

Labib is an eco-friendly app, it is the ultimate solution for driving positive change and combating environmental challenges. With a holistic approach, the app brings together a range of powerful features designed to empower individuals and communities to make a significant environmental impact. Stay informed and up-to-date with the comprehensive news and information hub, contribute directly to environmental causes through our donation and fundraising platform, discover and purchase sustainable products from the online shop, engage in impactful events and volunteering opportunities, and connect and collaborate with a vibrant network of like-minded individuals and organizations. Together, let's create a greener and more sustainable future through the collective power of the app.

Logo

The logo is a captivating representation of nature's essence. The Lotus flower symbolizes growth and purity, while each leaf signifies a unique individual. Together, they embody the community's united vision for a greener future. The logo reflects our commitment to collaboration, collective action, and environmental engagement. It represents the mission to empower individuals for positive change in conservation and sustainability.

Brand Colors

“Labib” app brand colors have been carefully selected to represent the essence of sustainability and environmental consciousness. The shades of green chosen symbolize growth, harmony, and the natural world. By incorporating these hues into the app's visual identity, it aim to evoke a sense of environmental awareness and promote a connection with nature. These colors not only reflect the app's core values but also create a visually appealing and cohesive brand identity that resonates with users who are passionate about making a positive impact on the planet.